Case studies
Bad Ass® is a brand of dietary supplements dedicated to fans of strength sports, who are not afraid of challenges and hard workouts. They are tough guys who push their limits every day - they are tenacious and determined to get bigger and stronger. Bad Ass® are supplements for professionals, with maximum ingredient compositions and comprehensive support for the longest and toughest.
We faced the challenge of creating products that would appeal to athletes with strong character and a warrior spirit. The brand had to express its identity through dietary supplements that would reflect the courage and strength of its users while offering maximum support during hard training. The name and design had to be aggressive and uncompromising.
We designed the Bad Ass brand with dietary supplements that are intense and geared towards the highest effectiveness. Each product is designed to meet the demands of athletes who train at extreme levels. The packaging design reflects the combative nature of the brand, and the ingredients with proven efficiency support the development of strength and muscle mass.
Bad Ass has earned a reputation as a no-compromise brand that attracts loyal users looking for dietary supplements tailored to their intense lifestyle. The brand has become synonymous with strength, determination, and relentlessness, and its products are chosen by workout fans who don't accept half-measures.